Visitor Reports and Conversion Metrics

Visitors Charts

Data	Description
Visitor Total	Total number of visitors.
Chat	Total chats.
Total converted from visitors	number of visitors that chatted after visiting.
Total unconverted from visitors	Number of visitors who did not chat.
Total converted from chat	Number of visitors who completed the conversion.
Total unconverted from chat	Total converted from visitor - Total converted from chat.
Total converted value from chat	Sum of the value of all conversions.
Average converted value from chat	Total converted value / Total converted chats.
Total unconverted value from chat	Sum of all value of unconverted chats.
Average unconverted value from chat	Total unconverted value / Total unconverted chats.

Element	Description
Date	Date of the conversation.
Conversion	Name of the conversation as configured by the admin (https://app.velaro.com/#/admin/visitors/conversions).
Value	Either a static value, or variable passed in for each conversion.
Group	Group the visitor was in when the conversion was completed.
Agent	Agent that the visitor chatted with before completing the conversion.
Persona	Not used.
Invitation	If an invitation is configured as a conversion milestone, the name of the invitation is displayed.
Visitor	Name of the visitor.

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