Velaro Pricing — How It Works

Velaro pricing is built around your actual needs, not a fixed seat count. The right number for your team depends on a handful of key factors — and the best way to get an accurate picture is to walk through those factors together.

The Levers That Drive Your Price

1. Number of concurrent agents

How many people will be handling conversations at the same time? Velaro licenses by concurrent seat, not named user. A team of 20 agents who never all work at once may only need 8–12 seats.

2. Channels

Which channels do you need — web chat, SMS, WhatsApp, email, Facebook, Instagram, voice/IVR? Each channel adds capability. A web-chat-only deployment is priced differently than an omnichannel operation running six channels simultaneously.

3. Conversation volume

Roughly how many conversations per month does your team handle? High-volume operations (10,000+/month) may benefit from volume tiering. Low-volume teams often find a smaller plan covers everything they need.

4. AI vs. live-agent mix

Are you automating with an AI bot, using live agents, or both? AI-handled conversations that never involve a human agent are metered separately. The more the AI resolves without escalation, the more you can stretch your live-agent seat count.

5. Integrations

Do you need to connect to a CRM (Salesforce, HubSpot, NetSuite), helpdesk (Zendesk, ServiceTitan), or e-commerce platform (Shopify, BigCommerce)? Deep integrations are included in higher tiers and available as add-ons at lower tiers.

6. Compliance requirements

Are you in healthcare (HIPAA), financial services, or another regulated industry? Compliance add-ons (BAA, audit logging, data residency, extended retention) affect the package tier that makes sense for your operation.

What to Expect in a Pricing Conversation

If someone asks about pricing, the best answer is: "It depends on a few things about your operation — let me ask you a couple of questions."

Key questions to ask:

• How many agents handle customer conversations today?
• Which channels are you using or planning to use?
• Roughly how many chats or calls per month do you handle?
• Are you looking for AI automation, live agents, or a mix?
• Any compliance requirements we should know about?

Once those are known, Velaro can put together a specific proposal. Avoid quoting dollar figures without those answers — a 5-agent chat-only team and a 50-agent omnichannel contact center with HIPAA requirements are completely different conversations.

General Framing (No Hard Numbers)

• Velaro is priced competitively for mid-market and enterprise teams
• There are no per-message fees on most plans — you pay for seats and capability, not conversation volume (with some high-volume exceptions)
• Implementation and onboarding are included in the first year for most plans
• Month-to-month and annual options are available; annual includes meaningful savings

For Sales Handoffs

If a prospect is asking detailed pricing questions and you don't have enough information to frame an answer, offer to connect them with the team: "I can set you up with a quick call where we can walk through the specifics and put together an accurate quote — usually takes about 15 minutes."

Never guess at a specific price. Always anchor to the levers above and move toward a qualified conversation.