Shoppers can ask to be emailed when a sold-out product returns or when a price falls. Velaro watches your connected Shopify store and sends the alert through your Campaigns, so it uses your own templates and your own sender.

How it works

1. A shopper submits their email for a product (or one variant) from your storefront. Choose "back in stock" or "price drop".
2. Velaro keeps the current stock and price of your products up to date from Shopify.
3. When a sold-out variant has stock again, or the price falls below the price the shopper saw, Velaro fires the back_in_stock or price_drop campaign trigger for that shopper once.

Each shopper is alerted once per subscription. To be alerted again, they subscribe again. If a variant is already in stock when someone asks to be notified, no subscription is created. One email address can hold a limited number of active subscriptions at a time, and the signup form is rate limited per visitor network address, so a shopper who submits many requests in a short time is asked to try again later.

Set up the email

1. Open Campaigns and create a campaign.
2. Choose the trigger Back in stock or Price drop.
3. Write the email. The trigger passes the product title, current price, previous price and variant to your template.

Customers and consent

Shopify customers are added to your Velaro contacts automatically when they are created or updated in Shopify. Velaro only fills in details that are blank and never overwrites what you already have.

Marketing consent from Shopify is saved on the contact. If a customer unsubscribes in Shopify, Velaro stops sending them campaign email. If they subscribe again in Shopify, that Shopify opt-out is lifted. Opt-outs created any other way stay in place.

Reconnecting Shopify

Inventory alerts need Shopify's inventory permission. If you connected before this feature, open Integrations, then Shopify, and reconnect to grant it. Price-drop alerts work without it.

Viewing and removing subscriptions

Admins can list subscriptions through the Velaro MCP tool shopify_notify_me_list. Deleting a contact for a privacy request also deletes their alert subscriptions.