Velaro shows how much order revenue your email campaigns drive. When a customer places an order, Velaro looks for the last campaign email that same address clicked, or opened if there was no click, within your attribution window, and credits the order to that campaign.

Where to see it

Open Email Campaigns, then the Reports tab. The Attributed Revenue tile shows revenue and order count for the period. The same numbers are available from the Velaro MCP (report_campaign_performance) and the CLI (velaro campaigns revenue).

Change the attribution window

The default window is 5 days. You can set it from 1 to 30 days with velaro campaigns revenue-window --set 7 or the MCP tool campaign_revenue_window_set. The change applies to orders from that point on.

Good to know

• Each order is counted once, even if the store sends the order event more than once.
• A click is preferred over an open; the most recent touch inside the window wins.
• Orders from people who never clicked or opened a campaign email in the window are not credited to a campaign.
• Covers orders from your connected Shopify store and credits broadcast campaigns only. Automated flow emails are not credited yet.