What Are Product Recommendation Blocks?

Product Recommendation Blocks automatically insert relevant products into an email campaign for

each individual recipient — without you having to hand-pick products per customer. Velaro looks

at each contact's own order history (and, if they're new, what's selling well site-wide) and

drops in a real product image, name, price, and link.

Requires Ecommerce Sync to be connected and enabled (Shopify, BigCommerce, WooCommerce,

Magento, or Square).

How the Recommendations Are Chosen

• Customer has order history: Velaro looks at what OTHER customers who bought the same

products also bought — a "frequently bought together" style suggestion, based on your store's

own real order data.

• Customer has no order history yet: Velaro falls back to your site's current best-sellers,

automatically excluding anything that specific customer has already purchased.

This is order-history analysis, not a trained AI model — recommendations are based on real

purchase patterns from your own store, refreshed every time the email is sent.

Adding a Recommendation Block to a Template

In the email template editor's HTML source view, place this marker anywhere in the body where

you want products to appear:

<!--velaro:recommended_products count="3"-->

• count is optional — how many products to show (1–10). Defaults to 3 if omitted.
• The marker can be placed anywhere in the body — Velaro replaces it with a real product block

(image, name, price, link) at send time, generated fresh for each recipient.

• If Velaro can't find any relevant products for a particular recipient, the marker is simply

removed — the rest of the email sends normally with no visible gap or error.

Where This Shows Up

• Triggered/drip campaign emails — every step of a campaign sequence can include a

recommendation block.

• Recommendations are per-recipient — two people receiving the same campaign email can see

completely different products, based on their own purchase history.

Frequently Asked Questions

Will this ever show a product I've discontinued or marked out of stock?

No — if a recommended product matches an entry in your product catalog that's marked

unavailable, it's automatically skipped.

Can I ask Velaro's AI what it would recommend for a specific customer?

Yes — ask something like "What should we recommend to [customer email]?" in any AI-enabled

conversation or the Copilot assistant, and it will pull the same recommendation logic used in

campaign emails.

Does this cost anything extra?

No — it's included as part of Ecommerce Sync, at no additional charge.